Communication Data Services


The Four Step Process to Successful Marketing

Is your marketing plan producing ACTUAL results you can quantify?

These are the 4 major components of any strategic marketing plan, the foundation on which everything else is built.

Interrupt: This is simply the process of getting qualified prospects to pay attention to your marketing. It is simple to say, difficult to pull off, unless you hit their emotional hot buttons.

Engage: Once you’ve interrupted prospects, you need to promise to provide them with information that will help them make the best decision possible. You engage prospects by facilitating their decision making process.

Educate: After you interrupt and engage your prospects based on emotional hot buttons, you next provide them with information that helps them understand the problem in a logical way. Then you prove why you can solve it. You do this by providing detailed, quantifiable, specific inside-reality-revealing information. This transforms an emotional sell to a logical sell.

Offer: Once you interrupt your prospects, engage them by promising a solution, and provide the educational information that makes your solution real and believable, you offer them a low risk way to take the next step in the sales process. You do this by offering a free marketing tool, such as a report, brochure, seminar, audio or video to offer them even more. The goal of this information process is to allow prospects to feel in control of the final decision to purchase your product or service.

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"The ideas I stand for are not mine. I borrowed them from Socrates. I swiped them from Chesterfield. I stole them from Jesus. If you don't like their rules, whose would you use?"

- Dale Carnegie