The Four Step Process to Successful Marketing
Is your marketing plan producing ACTUAL results you can quantify?
These are the 4 major components of any strategic marketing plan, the foundation on which
everything else is built.
Interrupt: This is simply the process of getting
qualified prospects to pay attention to your marketing. It is simple to say, difficult to pull off, unless
you hit their emotional hot buttons.
Engage: Once you’ve interrupted prospects, you
need to promise to provide them with information that will help them make the best decision possible. You
engage prospects by facilitating their decision making process.
Educate: After you interrupt and engage your
prospects based on emotional hot buttons, you next provide them with information that helps them understand
the problem in a logical way. Then you prove why you can solve it. You do this by providing detailed,
quantifiable, specific inside-reality-revealing information. This transforms an emotional sell to a logical
Offer: Once you interrupt your prospects, engage
them by promising a solution, and provide the educational information that makes your solution real and
believable, you offer them a low risk way to take the next step in the sales process. You do this by offering
a free marketing tool, such as a report, brochure, seminar, audio or video to offer them even more. The goal
of this information process is to allow prospects to feel in control of the final decision to purchase your
product or service.
If you'd like to learn more visit our marketing partners at www.cmediapartners.com.